LENNA

2016

LENNA is a computing system that produces graphic design on its own. The system consists of multiple software and hardware components, including a custom-written computer algorithm running on a modern computer, a connected plot printer, and a monitor displaying the design process.

The system is programmed to create graphic designs that follow the visual principles of the most popular International Typographic Style, often referred to as Swiss Style. This design style was developed in the 1920s in Europe and later widely adopted by American designers. Since then, it has become one of the most popular design styles for major cultural and arts institutions worldwide. A well-executed International Typographic Style design is often associated with quality, creativity, and prestige.

LENNA aims to create a surrealistic paradox. It appears familiar, human, organic, and even exudes modern creative flair. However, its creative process is completely computed, its brain entirely mathematical, and its interpretation hardly comprehensible to humans.

A Selection of Posters Created by LENNA

An enlarged view showcasing a curated selection of designs produced by LENNA

LENNA displayed at the “Contingent System” exhibition at the Illingworth Kerr Gallery at Alberta University of the Arts, Canada